Openreach’s ongoing upgrades to Ultrafast Full Fibre broadband could inject an estimated £2.8 billion into the West Midlands economy by 2029, according to a new report from the Centre for Economics and Business Research (Cebr) and Stantec. This transformative project is poised to enhance connectivity, boost local economies, and support social development.
The research highlights that the Full Fibre rollout could contribute £66 billion in GVA to the UK economy by 2029. It also projects significant societal benefits, including the creation of over 620,000 flexible job opportunities, improved NHS efficiencies with five million online appointments, and educational advancements potentially increasing student pass rates in key subjects. The environmental impact is equally compelling, with more home workers reducing car journeys and carbon emissions.
Kasam Hussain, Openreach’s regional director, emphasized the broader implications of this rollout. “We’re not just upgrading internet speeds—we’re creating a foundation for economic growth, job creation, and new opportunities in remote work, digital learning, and healthcare innovation.”
The rollout’s transformative potential is already evident. Healthcare platforms like eConsult, used by 1,800 practices across the UK, demonstrate how improved connectivity can enhance access to GP services and streamline patient care. Similarly, schools adopting online learning tools are seeing improved outcomes, with thousands more students expected to achieve higher pass rates in key subjects by 2029.
With Full Fibre now available to over 16 million UK homes and businesses and plans to reach 25 million by 2026, Openreach’s network is reshaping connectivity. Residents can check the Openreach postcode tool to explore Full Fibre availability and upgrade through their chosen broadband provider.
