Hyperoptic, a leading full-fibre broadband provider, has embarked on significant charitable initiatives to support young people in the UK and Serbia. The company has committed to a four-year patronage of The Prince’s Trust in the UK and has formed a partnership with SOS Children’s Villages in Serbia, with a focus on youth empowerment.
These partnerships will revolve around volunteering, fundraising, and mentoring, with active involvement from Hyperoptic Founder and CEO Dana Tobak and her leadership team. Hyperoptic has introduced a new Volunteer Day policy to ensure that all its employees have the opportunity to contribute to these vital causes.
In the UK, Hyperoptic’s flagship fundraising event for 2023 will be in support of The Prince’s Trust Palace to Palace campaign.
Hyperoptic shares the values of these charities in their commitment to bringing about positive change in the lives of young people. These collaborations align with Hyperoptic’s broader mission to connect homes, individuals, and communities, bridging the digital divide. Established in the UK in 2011 by Dana Tobak and Serbian entrepreneur Boris Ivanovic, Hyperoptic is now one of the UK’s largest employers in Serbia, with an office in Belgrade providing essential customer care, strategy, and finance teams.
The Prince’s Trust, founded in 1976 by King Charles III, Prince of Wales, has supported over a million young people aged 11 to 30 who face challenges related to education, opportunities, and employment.
SOS Children’s Villages has been active in Serbia since 2004. Originating in Austria, SOS is the world’s largest organization dedicated to ensuring that children and young people without parental care or at risk of losing it receive the care, relationships, and support necessary to become their best selves.
Dana Tobak, Founder and CEO of Hyperoptic, expressed their strong alignment with The Prince’s Trust and SOS Children’s Villages, stating, “At Hyperoptic, part of our work is to connect homes, people, and communities that need help bridging the digital divide. Now, we’re committing to help the youngest and sometimes most vulnerable people through volunteering, and our teams are passionate about dedicating their time to this cause.”
Jonathan Townsend, UK Chief Executive of The Prince’s Trust, welcomed Hyperoptic’s patronage, highlighting the company’s volunteers with valuable digital, business, and commercial skills. He stressed the importance of support for the “Class of Covid” and the inspirational role that Dana Tobak’s mentoring will play.
Vesna Mrakovic, National Director of SOS Children’s Villages Serbia, expressed gratitude to Hyperoptic for supporting their organization, emphasizing the positive impact it will have on families in crisis and vulnerable young people, preventing dire consequences and fostering future growth and development.
These initiatives mark Hyperoptic’s commitment to making a positive difference in society by empowering the youth and supporting essential causes.
