Elevate Wholesale® (formerly Telcom) has joined forces with Cardiff-based IT provider Flotek Group to revolutionize internet access for over 5,000 businesses across the city. This partnership is part of a £7m network initiative by Cardiff Council and the Welsh Government, aiming for 100% full fibre coverage by 2025.
The collaboration will replace outdated copper systems with gigabit-capable broadband, addressing the city’s digital divide. Elevate’s Will Goodall called this a critical step for regional innovation, while Flotek’s Jay Ball highlighted its transformative impact on local businesses.
Will Goodall, Head of Elevate Wholesale, said: “We are delighted to have onboarded Flotek as our first strategic partner for Cardiff as we prepare to support the region in its quest to access hyperfast internet. As the administrative, cultural, and commercial centre of Wales, it’s critical that businesses across the region have equitable access to digital technologies & we’re so excited to have a leading, local technology partner on board to drive this for us”
Jay Ball, CEO at Flotek, said: “Having worked with local Cardiff businesses for over 20 years, we understand the challenges of accessing high-speed internet in our capital. Being chosen as a strategic partner to deliver this critical service means we can now help more businesses grow by embracing digital services that were previously out of reach. High-speed and reliable internet is essential for cloud services, and this partnership allows businesses to access these services without the high costs they were accustomed to. This new network will either provide access to previously unattainable services or significantly reduce their internet connectivity expenses by offering a more affordable solution..”
