Dotlines UK is set to launch Audra Security, an innovative range of hardware and software designed to redefine how UK homes and small businesses secure their online activities. Audra will be focusing on the channel to push their products into market, which is great news for both ISP’s and B2B resellers.
Audra’s key strengths are its affordability, eco-conscious design, and user-friendly functionality. For households, Audra Safe offers a secure Wi-Fi router with app-based parental controls, while AudraVPN ensures secure browsing across multiple devices. For businesses, Audra Secure combines router and firewall capabilities, managing up to 250 devices through a cloud-based dashboard—perfect for businesses stepping into digital security without an IT team.
With roots in Southeast Asia, Dotlines now aims to bring this proven technology to the UK, providing simple, scalable solutions for online safety.
Jaki Chowdhury, CEO of Dotlines UK, said:
“We believe that staying safe online should be a basic right, not a privilege. We’re incredibly excited to bring Audra to the UK, where it can empower anyone – from busy parents to small business owners – to take control of their internet security, even if they have little to no technical knowledge.
“Many homes and small businesses are targeted by opportunistic cyber criminals in a scattergun approach because they usually don’t have much or any protection. They also don’t have the time, knowledge or resources to implement advanced security systems, and they perhaps don’t even need such incredibly powerful features in the first place. Audra will protect at a price and simplicity level that anyone can handle and will help to deter the most common of threats.”
“We’re not just here to sell a product, we’re committed to creating the biggest possible positive impact, both for the planet and for communities that lack the digital tools many of us take for granted.
“Our goal is to democratise internet security. We want to make sure that the benefits of staying safe online are available to everyone, not just large corporations with large IT budgets.”
