AllPoints Fibre Calls for ASA Action on Misleading Broadband Advertising
British broadband consumers are being misled, and AllPoints Fibre (APFN) is calling for change. Recent research with YouGov found that while 70% of people understand full-fibre is faster and more reliable than part-copper broadband, a staggering 77% didn’t know it’s legal to advertise part-copper as ‘fibre.’ APFN’s CEO, Jarlath Finnegan, has written to ASA Chief … Read more