Openreach is accelerating its transition from traditional copper-based services to full-fibre broadband. As part of this initiative, Openreach has issued “stop sell” notifications in numerous exchange areas, ceasing the sale of legacy services where full-fibre is available.
Understanding “Stop Sell”
A “stop sell” is a policy implemented by Openreach to halt the sale of copper-based services in areas where full-fibre infrastructure has been sufficiently deployed. This means that in designated exchange areas, new orders for traditional services like WLR (Wholesale Line Rental), ADSL, and certain FTTC (Fibre to the Cabinet) products are no longer accepted. Existing customers can typically maintain their current services until the complete withdrawal, but they are encouraged to upgrade to fibre-based solutions to benefit from enhanced speeds and reliability.
Recent Developments
As of January 2025, Openreach has expanded its “stop sell” policy to an additional 165 locations across the UK, including areas from Truro to Baile Mòr. This brings the total number of exchange areas under the “stop sell” mandate to 852, affecting over seven million homes and businesses. In these regions, communications providers like BT, Sky, TalkTalk, and Vodafone are required to cease offering new copper-based services to both new and existing customers by February 14, 2026.
Implications for Consumers and Businesses
For residents and businesses in the affected areas, this transition signifies a shift towards more reliable and faster internet connectivity. Full-fibre broadband offers numerous advantages over traditional copper-based services, including:
- Enhanced Speeds: Full-fibre connections provide significantly higher download and upload speeds, facilitating seamless streaming, gaming, and remote work.
- Improved Reliability: Fibre-optic cables are less susceptible to environmental factors, resulting in more stable connections.
- Future-Proofing: With increasing digital demands, full-fibre infrastructure ensures readiness for future technological advancements.
Customers can verify the availability of full-fibre services in their area by using the postcode checker on Openreach’s website or by contacting their service providers.
Openreach’s strategic move to expand the “stop sell” policy underscores its commitment to modernizing the UK’s digital infrastructure. By phasing out outdated copper networks in favor of full-fibre solutions, Openreach aims to meet the evolving connectivity needs of consumers and businesses, paving the way for a more connected and technologically advanced society.
