Earth Broadband, the planet-focused ISP provider, has launched a brand refresh, updating its logo, colors, and website. This marks a fresh push for innovation in 2025.
Earth positions itself in the market with a strong “people and planet first” mantra, planting trees for every connected customer. A statement on their website reads:
*”By partnering with Earth, you will plant mangroves in Madagascar every month, protecting wildlife habitats and creating opportunities for local communities to restore our planet.
We chose Madagascar because it is renowned for its unique biodiversity, home to thousands of plant and animal species that exist nowhere else on Earth. Mangroves play a crucial role in sustaining this biodiversity by providing essential habitats and nursery grounds for a variety of marine and terrestrial species.”*
Fibrenews spoke with Luke Chapman, CEO of Earth Broadband, and asked: What’s next?
Luke said:
*”We want to educate consumers on the network operator they’re connecting with. Not enough consumers understand their broadband or what goes on behind the scenes, and this needs to change.
We’re carefully planning how to position this on our website without causing confusion, and we aim to launch something by January 2025. More needs to be done in the industry to educate consumers, which would make this task a whole lot easier.”*
He added:
“This is the brand’s next chapter, and we’ll continue to innovate throughout 2025.”
Exciting times lie ahead in 2025, and we’ll be sure to pin down Luke for a conversation on the Fibrenews Podcast.
