Research from Virgin Media O2 shows that poor connectivity is driving a rural exodus, with over a third of rural residents considering moving to urban areas in the next year. A staggering 66% of young people plan to leave due to limited career opportunities, poor services, and inadequate internet access. Jules Hudson, TV presenter, highlights the potential of rural areas hindered by connectivity issues.
Despite the Shared Rural Network program’s efforts, nearly half of rural residents face connectivity problems weekly. Virgin Media O2 urges the government to expedite the Planning and Infrastructure Bill to enhance rural broadband and mobile infrastructure, emphasizing the need for collaboration among industry partners, government, and landowners.
Countryman and TV Presenter for ‘Springtime on The Farm’ and ‘Escape to the Country’, Jules Hudson, warned of a looming crisis if long-promised mobile upgrades aren’t forthcoming. He commented: “The countryside has huge potential, with innovative entrepreneurs and businesses operating in every corner of rural Britain. However, with young people leaving the countryside in their droves because of poor connectivity, it’s vital the mobile companies deliver on their promises to rural communities.
“I’ve seen firsthand how enhanced connectivity can unleash rural businesses and communities, so by upgrading rural connectivity infrastructure, we can unlock immense economic opportunities, reverse depopulation trends, and revitalise villages nationwide.”
Rural resident Chanel, comments on the trade-offs between urban and rural life: “I moved from Bristol City Centre to a village with my young family a few years ago. While the countryside is beautiful, there are so many frustrations that make life here far more challenging than being in a more connected town. We have bad phone signal, and the internet is difficult. On top of that, transport and local services are poor, and we’re very cut off. It’s really tricky for teenagers and elderly people alike living here – if you can’t drive or find a lift, I don’t know what you would do. I’m not surprised so many people are leaving, it’s definitely something I’m seeing.”
Jeanie York, Chief Technology Officer at Virgin Media O2, said: “Our research shows that poor connectivity is pushing Britain’s countryside into crisis. From deserted high streets to fewer job opportunities and issues accessing essential services, rural residents are telling us loud and clear that poor connectivity is hampering their daily lives.
“The industry has a £1 billion plan to improve rural connectivity, but the Shared Rural Network relies on collaboration between industry partners, the UK Government, planning authorities and landowners.
“Alongside existing investment, we need better rules in place to make it easier and faster for the industry to deliver what we promised to disconnected rural communities. The government must implement its Planning and Infrastructure Bill as a matter of urgency. It’s the only way to empower a new generation of rural innovators and revitalise high streets and communities across the countryside.”
To avoid a rural brain-drain and support economic growth, urgent action is required to ensure better connectivity and retain residents in these areas.
