Cuckoo, the broadband disruptor known for entering the market to “fix a broken industry,” today announced the appointment of Sarah Howells as Managing Director. Sarah, previously Cuckoo’s Chief Customer Officer, will now take on the newly created role.
Sarah will be in charge all customer-facing operations, encompassing Sales, Customer Service, User Experience, Digital, Brand, Marketing, and Product.
Before her tenure at Cuckoo, which began in 2023, Sarah served as Chief Customer Officer at Jurassic Fibre, where she notably tripled the customer base in just nine months.
This year, as Cuckoo accelerates its expansion across the UK, Sarah is managing the integration of customers onto Kraken, a revolutionary customer service platform. The July 2023 agreement marked a first in the broadband industry, underscoring Cuckoo’s commitment to revolutionizing telecoms through a relentless focus on customer service.
Sarah Howells, Managing Director of Cuckoo, said: “I am delighted to be taking on the role of Managing Director of Cuckoo at such an exciting time for the company. We’re on a mission to transform the broadband industry and revolutionise the sector’s reputation for customer service.
“Providing our customers with unmatched customer experience is at the top of our agenda, and it’s critical to achieving our goal of providing fast, fair, feel-good broadband for all.
“Of course, with exceptional customer experience comes exceptional growth, and I look forward to helping the team deliver that for customers up and down the country.”
Paul Hellings, CEO of Cuckoo, said: “Sarah is one of the UK’s leading figures in broadband – she’s customer obsessed and her knowledge and passion for the customer experience is something rarely seen in the sector.
“With Sarah as Managing Director, and her three decades of expertise, I’m confident we can accelerate customer growth and provide unrivalled customer service at the lowest cost to serve.”
