CityFibre, the UK’s largest independent full fibre platform, has unveiled its inaugural television advertising campaign aimed at encouraging consumers to consider the benefits of upgrading to their full fibre broadband network, currently being deployed to as many as 8 million homes across the UK. The campaign targets residents in CityFibre’s coverage areas, posing the straightforward question: “Does your broadband suck?”
The TV ad, titled “Full On,” will air on Sky AdSmart and YouTube, precisely targeting CityFibre’s network service areas. This television spot will be complemented by a series of content pieces distributed through social media, digital audio, and out-of-home (OOH) platforms in specific geographic regions where CityFibre’s full fibre network is accessible.
The advertising campaign is the brainchild of New Commercial Arts, an agency dedicated to enhancing brand desirability and purchasing ease. The TV spot employs a simple yet effective analogy to showcase the advantages of CityFibre’s full fibre broadband over part-fibre alternatives. It captures the jubilation of an unsuspecting individual as they unlock the multitude of benefits offered by CityFibre’s network.
The CityFibre networks are all over the place, reaching more than 2.6 million locations across the country. They’ve teamed up with over 30 Internet Service Providers like Vodafone, TalkTalk, and Zen to make sure folks get solid broadband service.
Dan Ramsay, the head honcho of marketing at CityFibre, made it clear: we need better internet, like, right now. Their network isn’t just about faster speeds; it’s about changing how we work, enjoy online stuff, and keep up with pals and family.
Ian Heartfield, the creative brain at NCA, couldn’t be happier about being part of CityFibre’s very first ad campaign. They’re keeping their ad campaign fun and straightforward, with no fancy jargon. Just what the broadband doctor ordered in a world filled with clichés.
